SELECT PROJECTS

Following please find a selection of partnerships and collaborations spearheaded and managed by lifestyle marketing expert, Greg Waters. Please note, this is not an exhaustive list of Greg’s creative marketing accomplishments via Enright Communications. For additional examples of past projects, get in touch here.

PRIORITY BICYCLES x PANTONE

Overview:
In 2021, NYC-based Priority Bicycles was proud to offer the first Pantone-branded bicycle collaboration in the United States. In 2022, the award-winning belt drive bicycle manufacturer teamed up with Pantone again for an exclusive capsule collection in celebration of Pantone’s Color of the Year 2022, Very Peri. The custom hue was offered in limited quantities on three of Priority’s most popular models. Each bicycle was thoughtfully crafted to showcase Pantone’s imaginative and empowering vision for its Color of the Year.

Responsibilities:
Strategy | Project Management | Vendor Relations | Licensing & Contract Negotiation | Creative Direction | Copywriting | Website Merchandising | Social Media Content | Public Relations | Email Newsletter Design & Distribution | Product Seeding

PRIORITY BICYCLES x ACE COFFEE

Overview:
Life’s better with good coffee! NYC-based Priority Bicycles enlisted the roasting services of Long Island’s Ace Coffee for a special blend that was used as a holiday gift for business partners, brand ambassadors, tradeshow attendees, and top customers. Each gift pack included a co-branded bag of Priority x Ace coffee beans, camper mug, tote, and t-shirt. The limited-edition gift pack was also used as a prize in a social media “loop” giveaway with the goal being to spike social engagement and increase followers.

Responsibilities:
Strategy | Vendor Relations | Project Management | Creative Direction | Social Media Content | Giveaway Execution | Product Seeding

JETTY x THE STONE PONY

Overview:
Where the surf meets the stage! Jetty and The Stone Pony are two names that are as much a part of summer as the actual tides and tunes of the New Jersey Shore. To celebrate their shared love of the salty season, for the 2025 Summer Stage season they collaborated on a limited-edition capsule collection featuring a co-branded tee, tank, sweatshirt, and hat. The items were exclusively available at the legendary music venue located in the heart of Asbury Park, NJ.

Responsibilities:
Strategy | Vendor Relations | Project Management | Copywriting | Social Media Content | Public Relations | Product Seeding

JETTY x NEW JERSEY DEVILS

Overview:
For the 2024-25 NHL season, the East Coast-based surf-inspired apparel brand, Jetty, teamed up with the New Jersey Devils for a special collaboration that featured a co-branded clothing line marked by the grit, determination, and attitude of New Jersey. Available in extremely limited quantities at the Devils Den Team Store housed within Newark’s Prudential Center, the eco-minded tees, hoodies, and hats were a fan-favorite and sold out in just a few games

Responsibilities:
Strategy | Project Management | Copywriting | Social Media Content | Public Relations | Product Seeding

JETTY x PRIORITY BICYCLES

Overview:
Award-winning belt drive bicycle brand, Priority Bicycles, partnered with eco-conscious surf lifestyle brand, Jetty, for a limited-edition product capsule featuring a co-branded beach cruiser, t-shirt, and hooded sweatshirt. All items were sold direct via each brand’s website. Products were also available at the Jetty Flagship Store in Manahawkin, New Jersey.
Responsibilities:
Strategy | Project Management | Creative Direction | Copywriting | Website Merchandising | Social Media Content | Public Relations | Email Newsletter Design & Distribution | Licensing & Contract Negotiation

PRIORITY BICYCLES x MONTAUK BREWING CO

Overview:
NYC-based Priority Bicycles teamed up with Montauk Brewing Co for a limited-edition beach cruiser in celebration of Montauk’s 10th Anniversary. The co-branded beach cruiser was used for a month-long giveaway that was promoted on-site at the Long Island brewery as well as via email and social media.

Responsibilities:
Strategy | Project Management | Creative Direction | Copywriting | Promotional Collateral | Social Media Content | Email Newsletter Design & Distribution

SHAKE SHACK x STAPLE PIGEON

Overview:
Iconic NYC burger chain, Shake Shack, partnered with world-renowned streetwear label, Staple Pigeon, for a limited-edition product capsule (t-shirt and sunglasses) and frozen custard concrete. The t-shirt and sunglasses were designed by Staple founder Jeff Ng (aka, Jeff Staple), and the dessert was a collaboration between Jeff and Shake Shack’s longtime culinary director, Mark Rosati. A special launch event was held during NYC Fashion Week at Shake Shack’s original location in Madison Square Park.

Responsibilities:
Strategy | Artist Relations | Project Management | Copywriting | Social Media Content | Public Relations | Event Planning & Execution | Budget Management

HAROLD HUNTER FOUNDATION x JOURNAL STANDARD

Overview:
The youth-focused non-profit, Harold Hunter Foundation, partnered with one of Japan’s top brands and retailers, Journal Standard, for a limited-edition release of t-shirts featuring classic Harold Hunter photos by Gunars Elmuts and artwork by Kevin Lyons. Proceeds from the charitable capsule collection were donated to HHF to further its mission of providing support, opportunity, and advocacy for NYC skateboarders.

Responsibilities:
Strategy | Project Management | Creative Direction | Copywriting | Artist Relations | Social Media Content | Email Newsletter Design & Distribution | Public Relations | Video Editing | Licensing & Contract Negotiation

HAROLD HUNTER FOUNDATION x ELEMENT SKATEBOARDS

Overview:
“Legends Never Die” is the tagline of the non-profit Harold Hunter Foundation (HHF). In September 2021, HHF teamed up with Element Skateboards to release a limited run of 100 collector's decks featuring photographer Charlie Samuels' iconic 1989 photo of Harold Hunter skitching a yellow cab with the majestic Twin Towers looking on.
The decks launched in conjunction with Harold Hunter Day XIV and featured a silver metallic finish on the bottom graphic with Charlie's artist statement and signature on top. The collaborative decks sold out in less than 24-hours with all proceeds supporting HHF youth programming. The total donation was $8,000.

Responsibilities:
Strategy | Project Management | Creative Direction | Copywriting | Artist Relations | Social Media Content | Email Newsletter Design & Distribution | Public Relations | Event Execution | Website Management | Licensing & Contract Negotiation

VIRA SUN x SURFACE OF BEAUTY

Overview:
Lifestyle eyewear brand, Vira Sun, teamed up with designer/muralist, Natasha May Platt (aka, Surface of Beauty) to release a limited run of co-branded polarized sunglasses. The “Bloom Where You Are Planted” collection featured Vira Sun’s highly popular Full Wheel sunglasses frame laser-etched with custom floral artwork designed by Natasha. With only 50 pairs available, the collaborative sunglasses came with a microfiber carrying case with matching floral artwork, sticker, and art print info card.

Responsibilities:
Strategy | Artist Relations | Project Management | Copywriting | Social Media Content | Public Relations | Email Newsletter | Website Merchandising

PRIORITY BICYCLES x YOU ARE NOT ALONE MURALS

Overview:
Priority Delivers, powered by Priority Bicycles, is a multi-year charitable initiative that supports Mental Health Awareness Month and You Are Not Alone Murals (YANAM)—a public art project that aims to de-stigmatize dealing with mental health challenges and offers a message of hope to those who are struggling.
In 2023, Priority Delivers featured six renowned artists—Dirty Bandits (YANAM co-founder), Jason Naylor, Adam Fujita, Chris Piascik, Marco Santini and Cris Pagnoncelli—who each custom-painted a bicycle that was used to deliver limited-edition postcards with the message “You Are Not Alone” to unsuspecting New Yorkers through a series of group rides. The goal was to spark hope, connection, and conversation about the importance of mental health.
The six hand-painted bicycles were then raffled off via RallyUp, with all money raised donated to You Are Not Alone Murals. The project resulted in earned media coverage, social media buzz, and goodwill towards all involved. The total donation was $4,000.

Responsibilities:
Strategy | Artist Relations | Project Management | Copywriting | Social Media Content | Public Relations | Email Newsletter | Website Landing Page | Product Fulfillment

PRIORITY BICYCLES x ARTEZA

Overview:
NYC-based Priority Bicycles and Miami-based Arteza launched a custom bicycle partnership in support of Suicide Prevention Awareness Month and Vibrant Emotional Health, one of the nation’s leading mental health organizations and the non-profit administrator of the 988 Suicide & Crisis Lifeline.
The custom bicycles were sold direct via Priority's website. The bicycles sold out with 100% of net profits donated to Vibrant and the 988 Suicide & Crisis Lifeline. The total donation was $10,000.

Responsibilities:
Strategy | Project Management | Copywriting | Social Media Content | Public Relations | Email Newsletter | Website Landing Page | Contract Negotiation | Inventory Management

SHAKE SHACK x JEREMYVILLE

Overview:
Shake Shack partnered with world-class artist and designer, Jeremyville, on a limited-edition t-shirt featuring “Burger Buddies” strolling through NYC’s Madison Square Park. The t-shirt was sold online and at select Shake Shack locations throughout the US. Each t-shirt came packaged with a 5x7 artwork print—a handful of prints were signed by the artist for a surprise-and-delight campaign.
Shake Shack also commissioned Jeremyville to design a custom mural for the brand’s Upper East Side location that was the finishing touch on a comprehensive store refresh.

Responsibilities:
Strategy | Artist Relations | Project Management | Contract Negotiation | Social Media Content | Budget Management | Apparel Production | Print Production